Volker Butow is an experienced digital marketing professional specializing in paid search campaigns. Currently, Volker holds the position of Paid Search within the Digital Team EMEA at Culligan since October 2019 and manages Key Accounts for Hotel, Safari, and Flights at Focus Online Travel since May 2016. Volker has served as a Paid Search Campaign Manager at RT7 Digital since September 2013, focusing on e-commerce strategies. As Director of Search at Lift Marketing since March 2009, Volker leads search engine marketing initiatives. Previous experience includes serving as Director of Search at Purple Cow Communications and holding various roles, including Product Manager and Creative Head at Independent Online. Volker earned a National Diploma in Jewellery Design from Cape Peninsula University of Technology.