The founding team at Cultivo has a history in environmental sustainability, sales, and digital ventures. They have studied at universities such as Vrije Universiteit Amsterdam, Universidad Iberoamericana, Ciudad de México, The London School of Economics and Political Science, City University of London, and University of Reading. They have also worked for companies including Fundacion Pedro y Elena Hernandez A.C., International Fund for Agricultural Development, Bright Inc., Shell, ESG Book, Toucan, Drayson Technologies Limited, Griyum, PARCELA CREATIVE STUDIO, and New Ventures México.