Katie Smith

Katie Smith is a seasoned professional with extensive experience in business analysis, particularly in the e-commerce and data analytics sectors. Currently serving as a Senior Business Analyst at Cummins Inc. since April 2019, Katie has previously held significant roles at Nielsen Marketing ROI from August 2008 to May 2018, including Data Quality Officer, Data Solutions Lead, and Marketing Mix Analyst. Throughout this tenure, Katie was integral in managing data standards and preparation for marketing mix modeling, mentoring colleagues, and collaborating with clients such as Procter & Gamble on global projects. Katie holds a Master of Science in Statistics from Wright State University and a Bachelor of Science in Mathematics from Northern Kentucky University.