Soraya Fragueiro

Soraya Fragueiro serves as the Digital Marketing Manager and Digital Transformation Leader at Cummins Inc. since December 2021, where responsibilities include leading the digital transformation strategy for the LATAM Marketing Teams. Prior to this role, Soraya held the position of Digital Marketing Manager - Programing Manager at Red Bull from January 2009 to December 2021, overseeing digital strategies and communications in Argentina. Experience also includes consulting on digital content strategy and social media for various companies from May 2004 to February 2020, and managing content and social media at Banco Interamericano de Desarrollo between May 2011 and September 2013. Earlier in the career, Soraya worked as the Content Manager at Universia, focusing on resource management and communication planning. Soraya holds a Diplomado in Content Management from Universidad Austral, a Master's in Strategic Marketing from Universidad de Ciencias Empresariales y Sociales, and a Licenciatura in Social Communication from Universidad Austral.