Paul Arregui

Paul Arregui serves as the Head of Brand and Business Strategy at CUPRA since June 2021, having previously occupied roles including Executive Assistant to the COO and involvement in project management. Prior to CUPRA, Paul Arregui worked at SEAT, S.A. from May 2015 to June 2021, focusing on New Markets Strategy, SEAT LATAM expansion, and as a Product Manager for the SEAT Ibiza and SEAT Arona. Earlier experience includes auditing at Bové Montero y Asociados and SEAT, S.A., along with management internships and coordination roles at the San Sebastián International Film Festival and Leroy Merlin. Paul Arregui holds a Master in Strategic Management and a Master in Marketing and Digital Business, alongside a Bachelor of Business Administration from the University of Deusto.