Brianna Hidalgo

Brianna Hidalgo has four years of professional experience. Brianna is currently the Creator Engagement Lead at Curacity, a role they have held since 2022. In 2021, they were a Brand Manager and Social Media Marketing Specialist at PYOOR. In this role, they analyzed audience, competitive positioning, and products to evaluate how to appeal to a wider consumer base through brand awareness, trial, and distribution. Brianna also developed key marketing initiatives and advertising strategies, and provided leadership across all-new service launches. Additionally, they redesigned social media content on Instagram and Metaverse, identified niche to optimize organic reach, and tracked social media engagement to identify high-performing campaigns for scalability. In 2020, Brianna was a Research Assistant at the University of Connecticut and a Stringer at The Associated Press. At The Associated Press, they worked as part of the election night team in Connecticut, reporting on election results for the November 3rd, 2020 general election. Brianna was also instructed in the tabulation process and recorded the most current results for each race and candidate listed on the election night ballots.

Brianna Hidalgo holds a Bachelor of Arts in Journalism from the University of Connecticut.