Kelly Heinichen

Kelly Heinichen is an accomplished retail and merchandising professional with extensive experience in the industry. Currently serving as Vice President of Retail Planning at Curaleaf since July 2021, Kelly previously held the position of Senior Director at Groupe Dynamite from January 2019 to July 2021. Kelly's background includes various roles at Abercrombie & Fitch Co., where responsibilities spanned from Assistant Merchandise Planner to Senior Merchandise Planner between October 2012 and December 2018. Early career experiences also include internships at Chemed Corporation, focusing on financial analysis, and a marketing internship at SoHi Grilled Sandwiches, where street-team marketing tactics were implemented. Kelly holds a Bachelor of Science degree in Finance, Marketing, and Entrepreneurship from Miami University, supplemented by education at Cincinnati Country Day School and participation in Semester At Sea.