Soheil Ghaffari

Soheil Ghaffari, known as Sam, is an accomplished entrepreneur and CEO with extensive experience in the cannabis and financial consulting sectors. Currently, Sam serves as the founder and CEO of Tetraverse Ltd, pioneering a controlled drugs marketplace utilizing blockchain technology and NFTs for transparency in the pharmaceutical cannabis industry. Additionally, Sam founded Tetra Noble Ltd and Tetra Global, focusing on cannabis branding and advanced strain development, respectively. Prior to these ventures, Sam held key roles at Eco Equity Limited, MiFID Consulting Ltd., and several financial institutions, including Nordea and Danske Bank, leading initiatives related to MiFID II compliance. Sam holds a Bachelor's degree in International Business from Brunel University of London.