CURATED COLLECTIVE
Heidi Fielding has a background in fashion design and business studies, with experience at various reputable companies such as Marks and Spencer, Debenhams, and New Look. Currently, Heidi holds the position of Head of Florere at Florere The Brand and is also a Co-Founder of CURATED COLLECTIVE. Heidi's career progression has seen their hold roles ranging from Assistant Designer to Head of Design within the fashion industry. Heidi graduated from the University of Brighton with a BA Hons in Fashion Design with Business Studies in 2001.
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CURATED COLLECTIVE
Curated Collective was founded by Michelle Evatt & Heidi Fielding, offering an advisory and design on demand service for brands, manufacturers and start-ups, looking to out-source part or all of their design function. With over 20 years’ experience as creative leads for top UK brands like Ted Baker, New Look, M&S and Oasis, they recognised traditional ways of working can be inefficient and dated, and so launched Curated Collective to deliver a more flexible, agile, creative design solution, fit for the future. How? By stripping away anything that gets in the way of great design. They combine their force of experience and expertise with the power of a collective; a flexible network of best-in- class talent to curate to your specific brief for a seamless process that delivers the best design output for your business. With proven reputations they pride themselves in having a distinct approach that is always inspirational yet commercial, using a range of unique sources, points of view and inspiring reference material.