Olivia Mariani

Olivia Mariani is the VP of Marketing at Curbio. Olivia has over 10 years of experience in marketing and has held previous positions at Network for Good and other companies.

Olivia has a proven track record of success in marketing. Olivia successfully repositioned the Network for Good brand from a free resource provider to a software company, increasing unaided product awareness by 200% and increasing sales & marketing pipeline efficiency by 150%. Olivia also optimized an underutilized direct mail channel by introducing digital channels to convert freemium users, resulting in a 200% increase in lead volume.

In their current role at Curbio, Olivia is responsible for leading the marketing team and developing marketing strategies that drive revenue growth. Olivia has introduced a multi-touch marketing attribution system to precisely demonstrate marketing's impact on revenue, and they have developed lead scoring and recycling programs that have contributed to a 21% reduction in CAC.

Olivia is an innovative and creative thinker who is always looking for new ways to improve their team's performance. Olivia is passionate about their work and is constantly striving to help their company achieve its goals. Olivia is a valuable asset to any organization, and they are sure to continue to be a success in their career.

Olivia Mariani completed their undergraduate studies at the University of Michigan, earning a Bachelor’s Degree in English Language & Literature with a minor in French. Olivia then went on to earn their Inbound Certification from HubSpot.

They are on a team with Darren Stewart - CTO, Pamela Cohn - COO, and Jennifer Moyer - CFO. Their manager is Rick Rudman, President & CEO.