Shriya Malpani

Creative Director at Cure.Fit

Shriya Malpani is the current Creative Director at Cure.Fit. Prior to their current position, they served as the Leading Product Marketing for epiFi from July 2020 to October 2020. Before that, they were with Myntra for nearly 5 years, from January 2015 to July 2020, where they held the position of Associate Director - Creatives. In this role, they were responsible for Creative Direction, Strategy and Solutioning, working closely with business and tech stakeholders on shaping and implementing key strategic initiatives. Shriya introduced In-App Gamification to increase engagement and bring novelty, and led the end-to-end development of 5 successful In-App games. Shriya also evangelized Platform-Integrated Solutions like Myntra NOW - which displays what's happening in Myntra and Fashion in real time - and conceptualized and successfully piloted Habit building properties as long term strategic solution to increase the repeat rate and reinforcing impulse purchase behaviour. In addition, they revamped Myntra App Home Page based on User shopping behaviour and past HP performance, leading to an overall increase in engagement (time spent by users) and overall CTR. Lastly, they conceptualized and developed campaigns for Major Business Bets like Brand Launches (Swarovski, Marks & Spencers and more), Experience stores (T-shirt store, Wedding,Vacation), etc. as well as led the end-to-end planning & implementation of big revenue bets (End of Reason Sale, Big Billion Day, Appreciate Yourself, New Season Launches) - delivering 4 consecutive successful campaigns.

Their manager is Mukesh Bansal, Co-Founder, CEO, and W.I.P. Some of their coworkers include Dharmendra Mehta - General Manager GCC, Kamaljeet Singh - Senior General Manager, and Ankit Nagori - Co-Founder.

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Timeline

  • Creative Director

    Current role

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