Smiley Rich

Smiley Rich has extensive experience in the rental and equipment industry, particularly with leadership roles. Currently serving as President of the Rental Division at Custom Truck One Source since March 2007, Smiley has also held the titles of Executive Vice President - Rental and General Manager within the same company. Prior to Custom Truck One Source, Smiley was Sales Manager at Terex from August 2002 to March 2007 and previously served as Sales Manager at Yancey Bros. Co. from August 1990 to August 2002.