Customer Institute
Betül Yılmaz, CCXP, is an accomplished professional in customer experience and marketing with extensive experience spanning over two decades. Currently serving as Director at Customer Institute since March 2021 and as a Customer Experience Consultant and Partner at Elephant since January 2020, Yılmaz has held various senior management roles at TEB, including Marketing and Customer Experience Senior Manager and Head of Strategic Planning & Business Development. Previous experience also includes a tenure as an Account Manager at TEB and ING Türkiye. Yılmaz holds a degree from Gazi University and has completed an Accredited Coach Training Program in Executive Coaching from Sola Unitas Academy.
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Customer Institute
Our Mission: Relentless Customer Focus Customer centricity is one of the most prominent areas of lip service and corporate self-assessments that don’t match customers’ reality. The Customer Institute provides an independent view of such realities and help holding organizations accountable and honest in their commitment to customer centricity. The Customer Institute not only certifies the degree of customer centricity of organizations around the world. We also develop the tools, methods and approaches such organizations can apply to advance their level of customer focus and create an ever-improving customer experience. Who we are The Customer Institute is an independent not for profit organization. Experts, practitioners, authors, and educators from the field of customer centricity make up our board of directors as well as the much larger group of contributors to our research and tool development. Our global presence provides for a non-biased view of customer centricity and excellence in customer experience. We incorporate the latest in best practices from around the globe in our certification programs and tool recommendations.