Customer Institute
Qaalfa Dibeehi is an experienced professional and Managing Partner at Human2outcome, focusing on transforming leadership mindsets to promote growth, people-centricity, and servant leadership. In addition, Qaalfa serves on the Board of Directors for the Customer Institute, a not-for-profit organization that emphasizes customer centricity for organizational growth. As an NPSx Independent Advisor at Bain & Company, Qaalfa contributes to enhancing customer experience strategies. Previous roles include Dean of the Customer Experience Leadership Institute at Majid Al Futtaim, Vice President at Forrester Research, Chief Consulting Officer at Beyond Philosophy, Principal at Counterpoint3, Managing Consultant at Round, and Director at Fulcrum Analytics. Qaalfa holds multiple advanced degrees, including an MBA from New York University and several master's degrees in Healthcare Administration, Psychology, and Statistics.
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Customer Institute
Our Mission: Relentless Customer Focus Customer centricity is one of the most prominent areas of lip service and corporate self-assessments that don’t match customers’ reality. The Customer Institute provides an independent view of such realities and help holding organizations accountable and honest in their commitment to customer centricity. The Customer Institute not only certifies the degree of customer centricity of organizations around the world. We also develop the tools, methods and approaches such organizations can apply to advance their level of customer focus and create an ever-improving customer experience. Who we are The Customer Institute is an independent not for profit organization. Experts, practitioners, authors, and educators from the field of customer centricity make up our board of directors as well as the much larger group of contributors to our research and tool development. Our global presence provides for a non-biased view of customer centricity and excellence in customer experience. We incorporate the latest in best practices from around the globe in our certification programs and tool recommendations.