Federico Coroleu

Federico Coroleu is an accomplished professional with extensive experience in merchandising and ecommerce strategy. Currently serving as the Director of Merchandising and Ecommerce Strategy at CVS Health since September 2019, Federico leads a team focused on expanding beauty and personal care services, achieving significant financial results. Prior to CVS Health, Federico held multiple leadership roles at Staples over a 12-year period, managing substantial product portfolios in print, marketing, and office supplies with full P&L responsibility. Federico's career includes various positions involving project management and international merchandising, with a strong emphasis on financial oversight and analytics. Education includes studies at Universidad de Ciencias Empresariales y Sociales, Universidad Torcuato Di Tella, and Auckland University of Technology.