Lynn Rupprecht

Lynn Rupprecht is an accomplished marketing professional with extensive experience in loyalty, personalization, and digital marketing across various industries. Currently serving as Lead Director of Loyalty and Personalization at CVS Health since December 2022, Rupprecht previously held the position of Business Lead for Retail and E-Commerce at MediaMath, where leadership included driving e-commerce revenue through strategic programmatic marketing and spearheading a retail media practice. As the founder and consultant of Brand Community Digital, Rupprecht specialized in digital strategy for DTC brands and e-commerce startups. Prior to that, leadership roles at Monetate involved overseeing account development for over 200 global brands in digital personalization, while experience at TracyLocke included managing major restaurant brands and cross-functional marketing efforts. Rupprecht holds a Bachelor of Science in Marketing with a minor in International Business from the University of Delaware.