Marlyn Goussen

Marlyn Goussen is an accomplished marketing professional currently serving as the Director of Digital Marketing at CVS Health since 2024, where a focus on data-driven strategies has enhanced customer acquisition, engagement, and retention. Prior experience includes serving as Marketing Operations Manager at Applied Systems from 2017 to September 2023, emphasizing analytical marketing and digital strategy execution. Earlier roles include Marketing Coordinator at FTI Consulting, Creative Copywriter at Washington FAMILY Magazine, and Freelance Graphic Designer. Marlyn holds a Master's degree in User Experience Design from the Maryland Institute College of Art and a Bachelor's degree in Journalism and Mass Communication from Samford University.