Melissa Arrieta-Lakusta

Melissa Arrieta-Lakusta is a seasoned marketing professional with extensive experience in the financial services and telecommunications industries. Currently, as Co-Founder of JM Auto Group since January 2021, Melissa focuses on helping Canadians find tailored vehicles while ensuring a seamless buying experience. In a concurrent role as Manager of Marketing & Advertising at Canadian Western Bank Optimum Mortgage, Melissa oversees national brand strategies and marketing initiatives, leveraging over ten years of experience to drive sales enablement. Previous positions include Marketing Community Manager and Digital Marketing Specialist at Cashco Financial, where impactful community engagement and digital strategies were implemented, and Marketing Specialist at SMART Financial Operations LLC. Additionally, Melissa held the role of Senior Sales Team Manager at TELUS, excelling in sales and business development. Academic qualifications include a Bachelor’s Degree in Business/Commerce and another in Insurance and Risk Management from MacEwan University, along with a Paralegal degree from Dartmouth College.