AJ Rajeswaran

AJ Rajeswaran is a seasoned professional with extensive expertise in data-driven customer insights and analytics. Currently serving as the Founder of CX Data, a customer insights agency since August 2023, AJ focuses on helping direct-to-consumer brands achieve profitable growth. Previously held leadership roles include Director of Insight & Analytics at Tapi Carpets & Floors, where AJ established a robust BI and analytics function, and Assistant Director of M&A Analytics at Deloitte UK, providing critical data analysis for high-profile mergers and acquisitions. Other notable experiences encompass significant contributions at Unilever as a Business Analytics Manager and in various consultancy roles across different sectors, including finance, marketing, and technology. AJ holds a Master of Science in Business Systems Analysis and Design from City St George’s, University of London, along with several professional qualifications, including ACMA, CGMA from CIMA.