Charmaine Claasens

Charmaine Claasens is Vice President of Marketing & Communications for Cymax Group Technologies. She oversees the Marketing & Communications Strategy and Brand Management for the business including go-to-market planning, product marketing, corporate communications, and internal communications.

Charmaine joined Cymax Group from MEC where she served as their CMO. Before that, she was the Executive Head of Marketing & eCommerce for Totalsports at The Foschini Group (TFG Pty Ltd) in Cape Town, South Africa. Charmaine brings over two decades of experience in international marketing strategy, brand management, customer experience management (VOC, CX, XM), customer lifecycle marketing, and consumer behavior.

Charmaine is passionate about continued professional development and regularly pursues learning opportunities to expand her domain expertise. Most recently, she has completed training in digital marketing and digital psychology. She is focused on marketing leadership as part of the Fluency Leadership Inc. Marketing Leadership Collective.

Charmaine graduated from the AAA School of Advertising with specialization in Visual Communications and holds a diploma in Business Management from the University of South Africa.