Anna Forbes

Anna is a seasoned marketing strategist who relishes thorough market research when developing tailored, multifaceted campaigns for her brands on a regional and national scale. A self-professed research nerd, she believes this is the most important part of any strategy and enjoys collaborating with the diverse creative minds around her to execute campaigns for clients like Precision Tune Auto Care, Strayer University, and Seasons Pizza. Anna thrives on all the little details, from media planning to direct marketing and all things online. Reflecting on her more than 15 years at Cyphers, one of her favorite campaigns remains to help the Chesapeake Bay Trust double the Bay Plate license penetration rate – and for them to return nearly a decade later so Cyphers could do it again!