Kimberley Sirk Mpa

Kimberley Sirk has a diverse work experience in communications and marketing roles. Kimberley currently serves as the Senior Director of Content & Communications at Cytel, where they are responsible for driving awareness, thought leadership, and supporting commercial objectives. Prior to that, they worked as the Media Relations and Corporate Communications Manager at OptimizeRx, where they championed the corporate voice and executed public and investor relations initiatives.

As a Strategic Communications and Marketing Consultant, Kimberley specialized in content and strategy for startups at any stage. Their work appeared on Forbes. Kimberley also worked as the Senior Manager of IT Executive and Enterprise Communications at Gilead Sciences, where they managed various projects and communications for the global Organizational Change Management division.

Kimberley's experience includes roles such as an Account Director at KNB Communications, where they led marketing, social media, PR, awards, and event efforts for health IT clients. Kimberley also worked as an Enterprise IT Communications Administrator for the City of Raleigh Municipal Government, where they planned and executed a variety of events and provided IT-related communications.

Additionally, Kimberley has held positions such as North American Enterprise Imaging Marketing Communications at Agfa HealthCare, Communications Director at Mission Health Systems, Inc, Communications Manager at Cleveland Clinic, and Public Relations/Marketing Specialist at Kent State University.

Throughout their career, Kimberley has demonstrated expertise in content creation, strategy development, media relations, event planning, and digital marketing. Kimberley has received awards for their work in digital marketing and has successfully integrated new digital tools into workflows.

Kimberley Sirk, MPA has a Bachelor's degree in communication from Cleveland State University. Kimberley also holds a Master's degree in Public Administration from the same institution. In addition to their formal education, they have obtained several certifications including Lean Six Sigma White Belt Certification from OpEx Learning, SEO Foundations from LinkedIn, Drone TRUST Pilot from Embry-Riddle Aeronautical University, Content Marketing, Email Marketing, Inbound, Inbound Marketing from HubSpot Academy, Pragmatic Marketing Certification from Pragmatic Institute (Pragmatic Marketing + TDI), Yoga Instructor Certification - RYT-200 from Yoga Alliance, ITIL Practitioner Certificate in IT Service Management from AXELOS Global Best Practice, and ITIL Foundation Certificate in IT Service Management also from AXELOS Global Best Practice.