Blanca B.

Blanca B. is an accomplished professional currently serving as Associate Director of Patient Support Services at Cytokinetics since March 2025. Previously, Blanca worked as Patient Support Program Manager at the California Institute for Regenerative Medicine (CIRM) from June 2024 to March 2025. At Genentech, from September 1996 to February 2024, Blanca held several positions including Senior Training Manager, where responsibilities included designing and implementing learning solutions for key initiatives, VIDA Bi-lingual Lead, which involved enhancing customer satisfaction by evaluating marketing materials in Spanish, and Lead Patient & Care Partner Co-creation Council, focusing on optimizing engagement for patients and caregivers. In addition, Blanca began a career as a Marketing Analyst at Univision Spot Sales Office, contributing to market research and presentations. Blanca holds a Project Management certificate from the American Management Association.