Pavla Pávková is a seasoned marketing specialist with extensive experience since November 2015 at CZC.cz s.r.o., where responsibilities include email marketing, online advertising, and campaign evaluation. Previously, Pavla worked at Avast Software from July 2013 to October 2015, focusing on user acquisition through online marketing, launching campaigns, and conducting AB testing. During the early career, Pavla interned as an Account Executive at Ogilvy & Mather and served as a Marketing Trainee at Avast, managing projects and organizing events. Pavla holds a Master's degree in International Business/Trade/Commerce and a Bachelor's degree from the Prague University of Economics and Business.