Danita Johnson

Danita Johnson has a diverse work experience in the sports industry. Danita is currently the President of Business Operations at D.C. United, a position they started in February 2021. Prior to that, they served as the President and Chief Operating Officer of the Los Angeles Sparks from January 2019 to December 2020.

From 2017 to 2019, they worked for the LA Clippers in multiple roles including Director of Business Operations and Director of Business Development. Danita managed special projects and new business opportunities, oversaw the Aqua Caliente Clippers (G League), and played a key role in sales, marketing, and business strategy.

Before their time with the LA Clippers, Danita held various positions with the Los Angeles Sparks. From 2014 to 2017, they served as the Senior Vice President of Business Operations, where they led marketing, sales, community programs, and business development. Danita also held the position of Vice President of Ticket Sales & Service from 2014 to 2016, where they developed revenue-generating opportunities through ticket sales programs and led a team to achieve record-breaking sales numbers.

Danita's earlier career includes roles with Monumental Sports & Entertainment, where they were the Director of Ticket Sales for the Washington Mystics, and with the Tulsa Shock (now Dallas Wings) in the WNBA, where they were the Senior Director and Director of Ticket Sales.

Danita also gained experience with the Phoenix Suns/Mercury as a Senior Account Executive in group sales and with The Bakersfield Jam as the Manager of Community Relations/Account Executive. Danita began their career as a Marketing and Community Relations Intern with the Fayetteville Patriots in the NBA Development League.

Throughout their career, Danita Johnson has demonstrated strong leadership skills, expertise in sales and marketing, and a passion for driving revenue and expanding business opportunities in the sports industry.

From 2001 to 2005, Danita Johnson attended Western Carolina University and graduated with a degree in Sports Management. Their field of study focused on Sport Management.