Jirar Helou

Jirar (Jerry) Helou is a seasoned technology and marketing professional with extensive experience in the Marketing Technology landscape. Currently serving as VP of MarTech Strategies at Softcrylic, Jirar co-leads the Solution Architecture Group, guiding clients through their MarTech journeys. Jirar has held several roles at Softcrylic, including Senior Director of Data Activation and Digital Experience Architect, emphasizing data utilization and advanced digital experiences. Prior experience includes roles at Adobe, where Jirar served as a multi-solution architect, enabling the integration of Adobe Marketing Cloud tools, and as an instructor in Electrical Engineering at the University of Delaware. Jirar holds a Ph.D. in Electrical and Computer Engineering from the University of Delaware and a Certificate in Negotiation Mastery from Harvard Business School Online.