Rena To

Rena To is an experienced manager currently working at Dah Sing Bank since March 2023, focusing on campaign planning, execution, and product development. Prior to this role, Rena held positions at Citi as AVP in segment acquisition and Segment Acquisition Manager, where strategic planning and data analytics were emphasized to enhance customer engagement and drive sustainable growth. Rena also contributed to Standard Chartered Bank as an Associate, developing acquisition strategies for credit card products, and previously as a Product Analyst and Product Officer at the same bank. Early career experience includes a Senior Marketing Executive role at Neon King International Limited and a Marketing Executive position at the same company. Rena holds a Bachelor's degree in Psychology from The University of Hong Kong and completed high school education in Business/Commerce at The Hang Seng University of Hong Kong.