Saskia Falken Hickey

Saskia Falken Hickey has a diverse work experience spanning various industries. Saskia is currently the Head of Marketing at Daily Maverick, a position they have held since October 2023. Prior to that, they worked at Primedia Broadcasting, starting as a Senior Marketing Manager in June 2017 and eventually becoming the Brand Marketing Manager for Kfm 94.5 CapeTalk. Saskia also served as the Regional Marketing Manager for the company. Before joining Primedia Broadcasting, Saskia worked at the Graduate School of Business - University of Cape Town as the Market Intelligence and Strategy Manager from February 2014 to June 2017. Their early career includes roles such as a Radio Broadcaster at Heart 104.9FM, a Freelance MC and Brand Ambassador at Octagon, and a Weather Anchor at ETV. Saskia started their career as a Junior Brand Manager at Woolworths and also worked as an Assistant Fashion Editor at True Love Magazine and Drum Magazine.

Saskia Falken Hickey's education history is as follows:

- From 1999 to 2005, Saskia attended the University of South Africa/Universiteit van Suid-Afrika where they pursued a BA in Communications. However, it is unclear from the information provided whether they completed the degree.

- In 2011, Saskia attended the AAA School of Advertising, where they focused on media planning.

- In 2012 and 2013, Saskia pursued a Masters in Business Administration at the Graduate School of Business - University of Cape Town. During this time, they conducted a research report on integrating social media into the integrated marketing communications plan.

- In 2016, Saskia attended the Vega School to study digital brand strategy.

- In the same year, they also participated in the Executive Women in Leadership program at the Graduate School of Business - University of Cape Town to develop their leadership skills.

- In 2017, Saskia obtained a professional certification in digital marketing from the Digital Marketing Institute.

- In 2018, they completed a professional open course on Design Thinking in Practice at HPI d-school at UCT.

Additionally, Saskia has obtained several certifications outside of their formal education. In 2017, they earned a Professional Diploma in Digital Marketing from the Digital Marketing Institute. In 2022, they completed the Dare to Lead Trained program by Dare to Lead™. Most recently, in 2023, Saskia obtained a certification in Competition Law from Compliance Online (Pty) Ltd.