Dairy Farmers of Wisconsin
Samantha Castro currently serves as the Director of Buyer Missions & Trade Shows at Dairy Farmers of Wisconsin, having progressed from the role of Manager in the same department since June 2018. Prior to this, Samantha held the position of Marketing Manager at the American Farm Bureau Federation, where the development and execution of marketing strategies for major agriculture trade shows were key responsibilities. Previous experience includes marketing management roles at Cygnus Business Media, where Samantha successfully launched a groundbreaking agriculture technology event, and event coordination at various organizations, demonstrating a robust background in event management and marketing within the agriculture sector. Samantha holds a degree from the University of Iowa, completed between 1998 and 2002.
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Dairy Farmers of Wisconsin
The Dairy Farmers of Wisconsin is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products. Dairy Farmers of Wisconsin is farmer-owned and farmer-directed. Our 25 dairy farmer board members are elected by their peers for three-year terms. Dairy Farmers of Wisconsin’s farmer-directors have direct involvement in planning and monitoring the organization’s marketing and promotional programs which are conducted by a staff of marketing, research and communications professionals.