Gregory Elsborg

Gregory Elsborg joined Dallas Area Rapid Transit (DART) in 2019 as Vice President and Chief Innovation Officer.

As Chief Innovation Officer, Gregory's responsibilities include driving new business partnerships, growing DART's Mobility as a Service (MaaS) offering, and leveraging technology to facilitate innovation across the enterprise. Greg has a strong track record of driving ecommerce, mobile and innovation initiatives across a variety of industries throughout his career. His background includes Fortune 500 and global leadership roles in digital innovation and brand strategy spanning various industries.

Originally from the United Kingdom, Gregory studied Marketing at Lancaster University Management School, a Top 5 UK Business School, graduating with multi-disciplinary Honors. After a successful career in the UK, including general management and marketing leadership roles in the transit industry, he relocated to the United States in 2011.