Sofie Dalsgaard Iversen is a seasoned digital manager currently employed at Røde Kors since February 2023. Prior experience includes serving as a Kommunikationskonsulent at Teknologisk Institut from March 2019 to February 2023, where expertise in web optimization and user behavior analysis was developed. Additionally, Sofie held the position of marketing coordinator at SoundEar from January 2016 to March 2019, focusing on content marketing and user-friendly web development. A background in digital and web coordination was established at Københavns Kommune from August 2014 to January 2016. Sofie has also provided guest lectures at Lund University and has early career experience in editorial roles at Infomedia and Cision Denmark. Sofie’s educational background includes a Master’s degree in Digital Design and Communication from IT-Universitetet i København and a Bachelor in Communication with a focus on Spanish from Copenhagen Business School.