Florence Bossard

Florence Bossard is the Global Marketing & Learning Department Director at the Bordeaux Wines Council (C.I.V.B), with a strong focus on brand development and consumer engagement. Currently, they lead global marketing efforts for Bordeaux wines, while also serving as the Asia Head of Marketing at Danone, where they define and implement strategies across Asia. Previously, Florence held various marketing roles at Danone, including Global Marketing Director, where they were instrumental in enhancing brand equity and promoting sustainable practices. Their educational background includes a degree from ESC La Rochelle. Florence is passionate about balancing economics, responsibility, and sustainability in marketing.