Anas Modi

Anas Modi has a diverse work experience spanning multiple industries. Anas started their career as a Media Marketing Intern at Engro Foods Limited in 2017, where they primarily focused on the E-commerce project of the company. Anas conducted research on the importance of E-commerce and worked on profiling current online grocery players. In addition, they helped initiate the E-commerce channel of Engro Foods Ltd and provided assistance to the Assistant Media Manager in OOH and Digital campaign plans.

In 2018, Anas joined Shield Corporation Limited as a Marketing Trainee, specifically working on the Shield Baby Diapers brand. Their responsibilities included planning and executing the Annual Brand Plan, achieving top-line growth, increasing distribution, and designing digital campaigns. Anas also played a role in planning and executing a major campaign.

Anas then progressed to become an Assistant Brand Manager at Shield Corporation Limited in 2019. In this role, they managed and assisted with the brand's profit and loss, developed annual brand plans and execution strategies, and led a localization project for Shield Baby Diapers. Anas also conducted extensive market research to gain consumer and trade insights for business sustainability.

Their most recent position is at Daraz, where they are currently serving as a Category Manager - Fashion. Their key responsibilities include driving the Fashion business on Daraz, planning and executing the annual business plan, developing business relationships with brands and key accounts, and managing the overall performance of the category.

Overall, Anas Modi has gained valuable experience in marketing, brand management, E-commerce, and category management throughout their career.

Anas Modi completed their education from the Institute of Business Management. Anas obtained a Bachelor of Business Administration (BBA) degree with a specialization in Marketing & Sales from 2014 to 2018. Following that, they pursued a Master of Business Administration (MBA) degree in Marketing from 2018 to 2020. Additionally, Anas has obtained several certifications including the EF SET Certificate from the EF Standard English Test in April 2020, Digital Sales Certification from Google in September 2019, Google Ads Display Certification in August 2018, Google Analytics for Beginners in August 2018, Google Digital Garage in July 2018, and Google Ads Fundamentals in April 2018.