Syed Muhammad Ali Bukhari

Syed Muhammad Ali Bukhari has a diverse work experience spanning multiple industries. Syed Muhammad Ali is currently working at Daraz as the Category Director for Electronics and Home & Living, where they are responsible for leading commercial strategy, growth, and P&L for the largest buyer and value driving categories. In this role, they manage a team of 30 and drives commercial excellence through strategic projects focused on customer experience.

Prior to this, Bukhari was the Category Director for Lifestyle at Daraz, where they led the largest buyer base category and re-designed the category strategy by connecting with customers and sellers to build an inspiring product. Syed Muhammad Ali has also held roles at Daraz as the Strategy and Growth Manager - Electronics and Category Growth Lead - Electronics.

Before joining Daraz, Bukhari worked at Jazz as an Expert for International Remittance and Freelance Payments. Syed Muhammad Ali also gained experience at Careem as the Regional Manager for Corporate Sales - North, Marketing Team Lead - North, and Sales Team Lead - North.

Additionally, Bukhari has worked at PepsiCo as a Sales Intern, RapidCompute as an Account Manager for Corporate Sales, and Indus Motor Company Ltd as a Management Trainee in the Customer First Marketing Department.

Syed Muhammad Ali Bukhari completed their Bachelor of Business Administration (BBA) degree in Marketing from the Institute of Business Administration in 2015. Syed Muhammad Ali then pursued a Master of Business Administration (MBA) degree from the Lahore University of Management Sciences, which they completed in 2019. In addition, they obtained a certification in Google Project Management: Specialization from Coursera in April 2023.