Yuan Geok Goh

Yuan Geok Goh (Doph) is a seasoned professional in product operations and marketing, currently serving as Head of User Product Operations at Daraz since May 2023. Prior experience includes a notable tenure at Shopee as Regional Promotions Manager, where Yuan Geok Goh successfully oversaw major promotion product lines across multiple regions, leading projects that resulted in significant cost savings and improved seller adoption. Additional roles at Shopee encompassed responsibilities in product marketing and campaign planning, where strategic insights and team leadership facilitated user acquisition and conversion enhancements. Prior experience also includes positions at Lazada Group and Nestlé Singapore, focusing on direct marketing analysis and eCommerce operations. Yuan Geok Goh holds a Bachelor of Business Management from Singapore Management University, specializing in Marketing and Operations Management.