Christine van Asten

Christine Van Asten has extensive experience in various roles within the dairy industry. Christine is currently the Vice President of Commercial Enablement, B2B Channels at Darigold, where they are responsible for developing and executing market and customer strategies, as well as overseeing customer sustainability initiatives.

Prior to their current role, Christine worked at Fonterra for several years. Christine held positions such as General Manager of Beverages & Cultured - Category, Strategy & Innovation, Category Director of Dairy Beverages & Cultured, NZMP Marketing, and General Manager of Foodservice Strategy, Global Foodservice. In these roles, they were involved in category and strategy development, as well as overseeing marketing initiatives.

Earlier in their career, Christine worked as a Senior Consultant and Country Representative at Orrani Consulting Ltd, where they provided consulting services. Christine also worked at Fonterra as the Vice President of Business Development for Fonterra Brands, where they played a key role in identifying and pursuing new business opportunities.

Before joining Fonterra, Christine was the Vice President of Growth & Innovation at DAIRICONCEPTS, L.P., where they were responsible for strategy development and managing the company's innovation pipeline. Christine also served as President of Greenwood Valley Cheese, LLC.

Christine's career in the dairy industry began as a Business Development Manager at Fonterra, where they focused on developing new business opportunities.

Overall, Christine Van Asten has accumulated a wealth of experience in various roles within the dairy industry, demonstrating their expertise in strategy development, marketing, and business development.

Christine Van Asten has pursued their education in various fields at The University of Auckland. Christine completed a Bachelor of Commerce (BCom) degree in Marketing. Additionally, they also earned a Bachelor of Arts (BA) degree, specializing in Spanish Language and Literature. The specific years of enrollment or completion of these degrees are not provided.