Alejandra Mora Paniagua

Alejandra Mora Paniagua is an accomplished marketing professional with extensive experience in the consumer electronics and appliances sectors across Central America and the Caribbean. Currently serving as the Category Group Product & Brand Manager for Dataformas de Costa Rica since December 2021, Alejandra oversees brands such as Samsung and Electrolux. Previous roles include Regional Group Product & Brand Manager for American Standard Brands, and a series of marketing management positions at Mabe Corporativo and Panasonic, where responsibilities spanned trade marketing, product development, and brand management. Alejandra holds an MBA from Universidad Latina de Costa Rica and a Diplomatic in Management Skills Development from Instituto de Estudios Empresariales.