Director Of Marketing

DATAMARK, Inc. is seeking an experienced and strategic Director of Marketing to join our team. As a leading provider of business process outsourcing solutions, DATAMARK helps organizations worldwide manage their operations more efficiently and effectively. The Director of Marketing will play a key role in developing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement.

The Director of Marketing will be responsible for overseeing all aspects of B2B marketing department, including marketing campaigns, digital marketing initiatives, content creation, social media management, and event planning. They will collaborate with other departments to understand business objectives and develop marketing plans that align with the company's growth strategy. The Director of Marketing will also monitor industry trends, conduct market research, and analyze campaign performance to identify areas for improvement and optimize marketing efforts.

Responsibilities

• Generate Marketing Qulaifying Leads (MQL) to pass on the Sales Department
• Develop and implement strategic marketing plans to achieve business objectives
• Oversee the creation and execution of marketing campaigns across various channels
• Manage and optimize digital marketing initiatives, including SEO, SEM, and social media
• Create engaging and captivating content for marketing materials, website, and social media platforms
• Plan and execute events, such as conferences, trade shows, and webinars
• Collaborate with sales and business development teams to support lead generation efforts
• Monitor industry trends and conduct market research to identify new opportunities
• Analyze campaign performance and metrics to measure ROI and optimize marketing efforts