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Yasmin Basusi

Growth Marketing Manager, Global at Dataminr

Yasmin Basusi has a diverse and extensive work experience in the field of marketing. Yasmin is currently working at Dataminr as the Growth Marketing Manager, Global. Prior to this role, they held the position of Marketing Manager, EMEA at the same company. During their time at Dataminr, they contributed to the company's recognition on various prestigious lists such as the Deloitte Technology Fast 500 and Forbes AI 50.

Before joining Dataminr, Yasmin worked as a Digital Marketing Manager at Cision for two years. Their responsibilities in this role included managing digital marketing strategies.

Prior to Cision, they worked at Centaur Media Plc as a Senior Digital Marketing Executive. Centaur Media is known for its well-established brands such as Marketing Week and The Lawyer. Yasmin played a vital role in creating expert content and implementing digital technologies at the company.

Yasmin also gained experience in contract-based roles. Yasmin worked as a Digital Marketing Executive at PowerShares by Invesco (EMEA) and Informa, contributing to their marketing efforts in a temporary capacity.

Earlier in their career, they worked as a Marketing Executive on a contract basis at IE Design Consultancy. Yasmin started their professional journey as a Marketing Assistant at Aston University.

Overall, Yasmin Basusi has developed a strong skill set and gained valuable experience in marketing through their various roles in different organizations.

Yasmin Basusi has a Bachelor of Science (BSc) degree in Business and Psychology with First Class Honours from Aston University. Yasmin also attended Saint Francis Xavier Sixth Form, but there is no information available about their degree or field of study there.

In addition to their formal education, Yasmin Basusi has obtained several certifications in various aspects of marketing. These include certifications in B2B Lead Generation and B2B Marketing Strategy & Planning from CIM | The Chartered Institute of Marketing. Yasmin also has certifications in Advanced Email Marketing from Emarketeers, Getting to grips with Paid Social from Econsultancy, and a Mini MBA in Marketing from Marketing Week.

Furthermore, Yasmin Basusi has earned certifications in Fast Track Digital Marketing and Psychology for Digital Marketing from Econsultancy. These certifications were obtained in 2018 and 2016, respectively.

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Timeline

  • Growth Marketing Manager, Global

    February, 2023 - present

  • Marketing Manager EMEA

    July, 2021

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