Deanna (DeeDee) VanderYacht is a seasoned professional with extensive experience in sales operations and business development, currently serving as Director of Sales Operations and Enablement at DataOne Software since July 2022. Previously, Deanna held the position of Sr. Director, Business Development at J.D. Power from February 2021 to July 2022. At Automotive Titling Corporation, Deanna developed and implemented processes for a new business development division, significantly increasing year-over-year revenue. Deanna's tenure at Cox Automotive Inc. spanned over a decade, during which growth in the data syndication business was achieved while managing a team focused on customer engagement and new business acquisition. Deanna began a career at IMPAC, overseeing account managers and facilitating successful loan sales in the secondary market.
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DataOne Software
Since its founding in 1999, DataOne Software has continued to expand solutions and scope in order to fulfill unique needs in the automotive marketplace. In 2002, DataOne Software formed an initiative to productize tools and data for distribution to application service providers. In developing this initiative, DataOne Software entered the industry as an automotive content provider. Since the purchase of DataOne Software by Dominion Enterprises in 2007, dealer products and services have followed a natural migration path to support and complement the many other automotive divisions within the company. DataOne Software is now exclusively in the business of automotive content sourcing, warehousing and production. Immersion in so many diverse areas has led to a keen understanding of market needs, enabling DataOne Software to move quickly to address partner and client needs through technology and data solutions. Agile development and utilization of existing infrastructure are key benefits that are recognized by DataOne Software partners and clients alike. This tradition is continued today as content and data services expand to support the needs of the solution providers of today and of tomorrow.