Siri Lackovic

Siri Lackovic is an accomplished marketing executive currently serving as the VP of Corporate Marketing at DataStax, a prominent generative AI data company, since April 2024. Previously, Siri played a pivotal role as the VP of Brand and Corporate Marketing at Demandbase from June 2021 to December 2023, leading a comprehensive rebranding initiative. Prior to that, Siri was the VP of Brand, Events, and Corporate Marketing at Blue Prism and served in various senior brand strategy roles at Adobe Systems, contributing significantly to brand awareness and corporate identity from 2003 to 2017. Earlier career milestones include owning a consulting agency, Iris Communications Inc., and holding marketing positions at CellNet Data Systems, Cable & Wireless, RMCI, BRS Systems, and Lockheed Martin. Siri holds a Bachelor of Business Administration in Marketing from Radford University.