Sami Peltola

Sami Peltola is an accomplished executive with extensive experience in sales and marketing across various industries. Currently serving as Chief Executive Officer at Dayton Oy since April 2021, Sami also held the positions of Sales Director and After Sales Director, focusing on sales leadership and customer relations. Prior to this, Sami worked at Philip Morris International as Field Sales Director and Key Account Manager, where strategic decision-making and customer relationship management were key responsibilities. Previous roles include Business Manager at Hartwall, where contract negotiations and customer relationship building were emphasized, and a dual role as Sales Director and Marketing Director at Orton Ltd, where brand strategy and multichannel marketing were developed. Sami's career began as a Service Technician at Dental-Prime Oy, and includes significant experience in B2B sales and project leadership at Siemens Healthcare. Sami holds multiple degrees, including an M.Sc. in Trade and Services from Turku School of Economics and a BBA in Human Resource Management from Haaga-Helia University.