Anita Barnard

Anita Barnard is a seasoned professional in the media and commercial partnerships sector, currently serving as VP Commercial B2B at DAZN since August 2024. Previously, Anita held the position of Head of Distribution and Commercial Partnerships at Marquee TV from May 2022 to August 2024, focusing on building partnerships across distribution platforms and cultural institutions. Prior experience includes roles as Partner and VP Media Partnerships at Value of We GmbH, where Anita developed content and brand partnerships, notably for Insight TV and G2 Esports, and as Head of Content Distribution and Partner Relations at Red Bull Media House, leading global content partnership initiatives. Anita's career began with sales roles at Passion Distribution, 3DD Entertainment, and Beta Film GmbH. Anita holds an MA in Political Science, English Literature, and Economics from Ludwig-Maximilians-Universität München and a BA in Political Science and English Literature from Stellenbosch University.