Marketing

The marketing team includes four groups: acquisition marketing which is aligned with our self-service business (low contract value, high volume), revenue marketing which is aligned with our enterprise sales business (high contract value, low volume), experiential marketing which creates memorable moments for the dbt Community and our customers and prospects, and product marketing which makes our message make sense at every GTM touchpoint.

How we work

Our purpose

dbt Labs is on a mission to empower analyst to create and disseminate organizational knowledge.

What makes us unique?

dbt is a fast-growing product (3x year over year adoption for 5 straight years) in the fast growing market of data management. We host a community of 16k data professionals with a network of Meetups around the world. If you believe that community-oriented marketing is the future, we are the team for you.

Our favorite tools

✅ Asana: project management
💬 Slack: chat
📝 Notion: wiki
📈Snowflake+dbt+Looker: data
🎨Figma: design
💌HubSpot: marketing automation

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