Beatrice Boue

Beatrice Boue has a strong background in the media industry, with career experience spanning over two decades. Beatrice is currently serving as the Global Head of Media at De Beers Group, a position they have held since April 2022. Prior to this, they worked at Zenith as the Global Business Director from October 2020 to April 2022.

Before joining Zenith, Beatrice held the role of Partner at Mindshare from March 2018 to April 2020. In this position, they oversaw international media planning and buying for clients such as Rolex and implemented innovative strategies to optimize campaigns and digital processes.

From September 2013 to February 2018, Beatrice worked at Arena Media UK as the Managing Partner. During their tenure, they directed UK accounts across various digital performance platforms and implemented a growth strategy focused on creativity and digital advancement.

Earlier in their career, Beatrice served as a Business Director at MEC UK from January 2006 to August 2013. Here, they played a pivotal role in enhancing the quality of work and profitability for various clients, including leading the Danone Activia account to become a market leader.

Beatrice's work experience also includes roles at Carat and OMD UK, where they specialized in international strategy and media management, respectively.

Overall, Beatrice Boue has a proven track record of leadership and success within the media industry, consistently delivering strategic initiatives and driving growth for their clients.

Beatrice Boue completed their Maitrise in Droit des affaires from Université Toulouse 1 Capitole from 1993 to 1998. Beatrice then pursued an MA in Marketing Communications from Bournemouth University in 1998-1999. Beatrice also obtained an ERASMUS Law Diploma in Law from Cardiff University / Prifysgol Caerdydd from 1997 to 1998. In terms of additional certifications, they completed the 100% Programmatic - Level 2 Advanced and 100% Programmatic - Level 1 The Fundamentals courses from Havas University, with the obtained years being 2017 and 2016 respectively.