Loyda Negrón

Loyda Negrón is a seasoned marketing professional with extensive experience in account management and strategic advertising solutions. Currently serving as Client Business Director and previously as Account Supervisor at de la Cruz since January 2021, Loyda has a proven track record in managing client relationships and driving successful campaigns. Prior roles include Account Executive positions at Arco Publicidad and HIT Interactive Marketing Group, as well as Digital Account Executive at Intellicon Group, where the focus was on developing digital proposals across various platforms. Loyda's career began as a Marketing Assistant at Caribbean Glaze Corporation, contributing to marketing strategies and social media content. Loyda holds a Bachelor of Arts in General Communications from Universidad del Sagrado Corazón.