Media Planning and Strategy

The Media Planning and Strategy team at de la cruz is responsible for developing and implementing effective media strategies that maximize brand visibility and engagement across diverse platforms. This team conducts thorough market analysis and consumer research to create targeted campaigns, balancing innovative ideas with data-driven insights to optimize media spends and achieve both immediate and long-term marketing goals for clients. With expertise spanning social media, integrated media, and analytics, they ensure that campaigns resonate with audiences across Puerto Rico, the United States, and Latin America.