Cristina Rodríguez

Cristina Rodríguez is an experienced professional in the field of social media and content strategy. As the Director of Social Media and Content Strategist at de la Cruz since April 2021, Cristina supervises a team of Social Media Managers, tracks client KPIs, manages platforms, and identifies business opportunities. Prior experience includes serving as Senior Social Media Manager at KIS Digital, where responsibilities included strategizing for over 15 client accounts and conducting digital campaign optimizations. Cristina also worked as a Social Media Community Manager at de la Cruz & Associates Ogilvy & Mather, focusing on community engagement and content creation. Additional roles include Art Director/Producer at Cinestesia, Freelance Account Executive at DDB Latina Puerto Rico, and Production Assistant at Luna Films. Cristina holds two Bachelor's degrees from Universidad del Sagrado Corazón in Event Production and Marketing, and Film Production and Marketing.