Marlies Wilms Floet

Marlies Wilms Floet is an experienced professional in digital strategy, conversion rate optimization, and user experience research, currently serving as the Lead at De Nieuwe Zaak since February 2013. This full-service digital agency focuses on helping organizations grow in the digital realm through various methodologies, including behavioral psychology, data-driven insights, and A/B-testing. Prior to this role, Marlies held the position of Ecommerce Manager at Oad Reizen from 2001 to January 2013 and served as a Senior International Qualitative Market Researcher at both Asia Insight and PQR Qualitative Research between 1993 and 1999. Marlies began their academic career as an Assistant Professor at the University of Arizona in 1993. Academic qualifications include a Master's degree in Economic Psychology from Tilburg University and a VWO diploma from Triniteitslyceum Haarlem.