Amir Yakdi

Digital Business Unit Director at De Rigueur Innovation Bureau

Amir Yakdi has extensive experience in various marketing and branding roles. Amir has worked as the Digital Business Unit Director at De Rigueur Innovation Bureau since 2020, leading a cross-functional digital business unit and implementing sales and marketing strategies to generate leads and increase revenue. Prior to this, they were the Marketing & Branding Director at ZIA Creative Network from 2015 to 2021, where they provided consultation and roadmaps for North American brands entering the MENA markets. Amir also implemented digital marketing strategies to boost customer engagement and ROI. Before that, they worked as a Marketing & Branding Consultant at ZIA Creative Network from 2015 to 2019, where they developed branding guidelines, designed creative campaigns, and crafted interactive products. Amir also has experience as an Event Activation/Sponsorship Manager at Dubai Sports Council from 2014 to 2015, and as a Marketing Communications Specialist at Jaguar Land Rover from 2012 to 2014. Additionally, they worked as a Creative Studio Manager at m{art}keting from 2009 to 2012.

Amir Yakdi's education history includes a variety of degrees and certifications. Amir obtained a Master of Business Administration (MBA) with a focus on Marketing from EIML Paris. Amir also completed an International Master's degree in Digital Design & Strategy from ECV Creative Schools & Community.

In addition, Amir has a Diploma of Education in Interactive Media Management from George Brown College in Toronto, Canada. Amir also completed a Postgraduate program in Digital Marketing from the Digital Marketing Institute in the UK.

Amir Yakdi holds a Bachelor's degree (+4) in Communications from the American University in Dubai.

Furthermore, Amir has obtained several certifications, including "Cryptocurrency Foundations," "Introduction to Digital Twins," "Metaverse and NFTs for Marketing," "Business Development Foundations," "Business Storytelling with C.C. Chapman," "Consulting Foundations: The Concept of Value," "Digital Marketing Foundations," "SEO: Videos," "Smart Thinking: Overcoming Complexity," "Strategy: A History (getAbstract Summary)," "Supply Chain Foundations," "Daniel Pink on Motivation," "No-Code Solutions for Websites and Apps," "Offline Marketing Foundations," "Operations Management Foundations," "Purchasing Foundations," "Small Business Marketing," "UX Foundations: Storytelling," "Advance Your Skills in UX Design," and "Advanced Branding." These certifications were obtained from LinkedIn.

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Timeline

  • Digital Business Unit Director

    January, 2021 - present